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Why Roobear?

RISK-FREE PURCHASE

Free exchanges and returns

BUILT TO LAST

Made from high quality materials

DESIGNED IN CANADA

Thoughtfully designed by Mira

MAMA OWNED

By a mama, for mamas

Just launched

Quarter-zip fleeces - practical and cute

Hi there!

I'm Mira, founder of Roobear Kids.

Roobear was born out of a desire to fill a niche for our littlest loves: adorable, comfortable, sustainable, hypoallergenic and breathable sleepwear and playwear.

Our fabric is made from bamboo — a snuggly soft and natural material that moves with your little one.

I hope you love your piece as much as we do.

Our Story

We take safety seriously around here

Roobear products undergo rigorous safety testing for toxins, small parts/choking hazard, and flammability. Our sleepwear also meets North American government safety standards (Health Canada, CPC, CPSIA) for safe fit, giving parents peace of mind.